UUM Electronic Theses and Dissertation
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Items where Author is "Cheah, Lee Suan"

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Thesis

Cheah, Lee Suan (2022) The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention. Masters thesis, Universiti Utara Malaysia.

This list was generated on Fri May 17 19:00:17 2024 +08.